Rauwolf was one of my favorite projects because I got to work with awe-inspiring designers, Kristine Johanne and Denise Medina, and build the first Rauwolf company website from scratch. Based on Denise’s stunning mockups, I created a complete CMS/ecommerce solution that showcased, promoted, and sold Rauwolf clutches.

Denise created this amazing design that I animated with randomly generated blurred squares using jQuery and CSS. I also wrote a script so that the user would only view the intro page the first time they visited the site.

I built the site using WordPress and created a custom child theme using HTML, CSS, JavaScript, jQuery, and PHP. Some of the features included:

• Clutches gallery
• Custom post types so the news articles would display according to different rules
• Detection of repeat celebrities so you only need to make the gallery once and still have it appear everywhere there is at least one image from that gallery
• Newsletter signups and email marketing
• Optimized for SEO
• Custom Google Analytics with event tracking and campaigns
• Ecommerce store with real-time UPS shipping calculator and payment merchant integration (Stripe) for end-to-end consumer transaction

I wrote a script using jQuery, JavaScript, and PHP to automatically generate the store catalog and assign thumbnail previews so that they could be reused for all similar clutch types. I wrote another script to provide recommended products based on color and season.

I also coded cross-client-compliant HTML emails for Rauwolf.